Sony BBC Earth all set to go live in India, factual entertainment space heats up

Sony BBC Earth set to go live, Kareena Kapoor is the brand ambassador.

The factual entertainment channel Sony BBC Earth is a collaboration between Sony Pictures Networks India and BBC Worldwide. The channel will be available in English, Hindi, Tamil and Telugu, and the broadcast will be in both SD as well as HD.

BBC Worldwide is known the world over for its top quality factual entertainment content. The channel will showcase best shows of BBC Earth from around the world. You can see works of leading factual film makers and story tellers like Sir David Attenborough, Steve Backshall, Ben Fogle, Dr Michael Mosley and Gordon Buchanan.

Planet Earth II: Official Extended Trailer – BBC Earth

The factual entertainment segment in India is witnessing increased activity lately; the segment is currently dominated by the likes of History TV, Discovery Channel, National Geographic (21st Century Fox).

“By working with a respected local partner of the caliber of Sony Pictures Networks, we look forward to bringing BBC Earth’s world class content to a new audience who we know has a huge appetite for premium factual programming,” BBC Worldwide.

Kareena Kapoor: Brand Ambassador of Sony BBC Earth

The spirited, bubbly, full-of-life Kareena Kapoor has been chosen as the ‘Feel Alive’ Brand Ambassador of Sony BBC Earth.

Also Read: Kareena Kapoor talks about her career in Bollywood

“Her vibrant persona, coupled with her love for the natural world, were the key factors in choosing Kareena to represent the most awaited channel of 2017, Her personality perfectly resonates with our brand proposition and channel content, which will be revealed soon”, said the statement.

Also Read: History Channel Films advert with Salman Khan in Nice, France

Here’s why Saif Ali Khan is not happy that Kreena Kapoor is the brand ambassador for Sony BBC Earth…

“Saif is extremely fond of BBC and he keeps watching the channel. He felt they should have taken him as the face and not me,” said Kareena laughingly.

Watch: Kareena Kapoor – Behind The Scenes of Sony BBC Earth music video