Singer Shaan’s Business Venture to Help Musicians Sustain in the Industry

Whenever the topic of music comes up, there are many who say that music in the past used to be better, and that there’s no comparison of the current generation of singers to great singers like Kishore Kumar, Mohd. Rafi and their contemporaries.

While we definitely don’t wish to get into this debate, the fact is that its very difficult to get a break in the music industry nowadays. and even if you manage to get a break, your new found fame could quickly disappear.

Take for instance the various music reality shows. Its a great platform for people with talent, and the winners do get an opportunity to sing for films and get to network with the insiders in the industry.

But how many of them go onto become sought-after singers? Its a sad truth that most promising talents do go into oblivion after their 15 minutes of fame.

That is where singer Shaan’s business venture aims to make a difference.


Happydemic, launched by Playback singer Shaan Mukherjee (he will be the face of the brand), wife Radhika, and finance professional Amar Pandit is an initiative that aims to help music artists to be discovered by customers all over the world. Their aim is to provide precious talent with a solid platform that it deserves in order to sustain.

“Our country lacks a quality platform where artist meets customer and vice versa. There is a huge demand for quality entertainment in our country. The existing aggregators are quantity focused and more like a listing of service providers. Happydemic aims to be the best if not the biggest platform for artists,” says Shaan of his business venture.

If you’re a music talent, feel free to submit your work on their site, which will then be reviewed by their creative team. Once approved, the artist’s profile will be listed on their website. Customers, looking for musicians, will be suggested artistes based on their requirements.

Happydemic will charge a commission on the cost for booking an artist (starts around Rs 25,000)

So what’s the competition like?

Similar initiatives have been launched in the market in the last few years so it will be interesting to see how Happydemic manages to make an impact in the lives of budding artistes.