Sonam Kapoor to promote tourism in Los Angeles

Los Angeles tourism get Bollywood celebs on board to promote the destination and get more visitors from India.

Actress Sonam Kapoor and her businessman husband Anand Ahuja are part of a digital initiative to promote Los Angeles Tourism. The campaign will highlight Los Angeles’ vibrant arts and culture and culinary scenes

The Los Angeles Tourism and Convention Board (LAT), the official destination marketing and sales organisation for the city, is keen to get more visitors from India and is planning consumer marketing initiatives, especially on social platforms.

“Through Sonam and Anand’s digital storytelling, potential, Indian visitors can connect with and understand the LA brand,” LAT’s Chief Marketing Officer.

Last year, LAT had partnered with fashionista Malaika Arora to launch a digital campaign in India. Malaika visited LA and experienced the destination first-hand, which was later made into a video series that ran on her as well as on LAT’s social channels. The campaign was a success and saw high levels of engagement.

As the City of Los Angeles’ official tourism marketing organization, Los Angeles Tourism & Convention Board markets and promotes Los Angeles as the premier destination for leisure travel, meetings and conventions.

Tourism is one of the largest industries in Los Angeles (L.A).

As the City of Los Angeles’ official tourism marketing organization, Los Angeles Tourism & Convention Board markets and promotes Los Angeles as the premier destination for leisure travel, meetings and conventions.

Website: discoverlosangeles.com

Deepika Dines With Novak Djokovic in Los Angeles, International Tabloid Fails to Recognize Her

Recently, pictures of Bollywood actress Deepika Padukone dining With tennis star Novak Djokovic in a Los Angeles restaurant went viral. But guess what? An International Tabloid failed to recognize Deepika Padukone and referred to her as a ‘leggy bruntte in a flirty dress’. Surprisingly, it was a UK based tabloid, and Bollywood is keenly followed in the UK.

Perhaps, laziness on their part, or may be in their hurry to get out the news quickly, they skipped out finding more about the lady. A little more digging and the newspaper would have found out that Deepika Padukone is Bollywood’s leading actress.

Besides, Deepika had already announced that she was doing a Hollywood film opposite Vin Diesel?

Nevertheless, I guess, its just a matter of time before Deepika makes a big impression in the West too.