LeEco Partners with Bollywood, to sponsor IIFA Awards in Madrid

LeEco, the global internet and technology conglomerate has big expansion plans in India, and they’re taking Bollywood’s help to create brand awareness in India.

Their popular smartphone Le 1s is already available in India and they have tied up with several Indian content providers to provide access to movies, music and popular TV channels.

The latest news is that LeEco will be the official sponsor of the 17th International Indian Film Academy (IIFA) awards 2016 that will be held in Madrid, Spain.

LeEco’s India strategy for content is to provide high-quality curated Bollywood experience to end-users on-the-go.

LeEco Le 2, Le 2Pro and Le Max 2 smartphones