Merchandise range, including toys and clothes are now available online. Now its easy to buy film merchandise online; you can buy outfits worn by your favorite actors actors in popular films by clicking a button.
Hollywood merchandise is big business across the globe, and film makers wish to do the same with India’s film merchandise business as well.
Now you can buy toys, apparel, replica weapons, figurines, swords, personalised debit cards, posters, mugs, badges, laptop skins, coasters, canvas prints, phone covers and accessories, VR glasses and more.
Bollywood Merchandise on Amazon
The Pendant that Shahrukh Khan wore in Raees is available on Amazon, it has Shah Rukh Khan’s picture in it. The pendant is not an exact replica of the one SRK wears, but similar to it. The Raees Pendant comes with a 24-inches Brass Chain, and comes in a beautifully crafted box. Buy the Raees pendant here.
Bajirao Mastani Merchandise
Bajirao Mastani Costumes are very popular among fans.
Commando Merchandise: Take Vidyut Jammwal Home
As part of the promotion of the films of the Commando franchise, the producers had introduced a merchandise range targeted towards fans of Vidyut Jammwal and Bollywood buffs. These products are ideal for kids who love action-oriented games and outfits.
The range includes toys and clothes across categories like toy guns, remote-controlled cars, robots, jackets and vests, which are now available on popular online shopping portals.
Startups selling Bollywood Merchandise Online
In one of our earlier posts, we had mentioned how the film merchandise business is yet to take of in India.
Having said that, a few startups have spotted the opportunity and have started selling Bollywood merchandise online, to cater to the needs of Bollywood fans.
Several startups have tied up with leading production houses like Yash Raj Films, Dharma Productions, T-Series, Fox Studios, Viacom 18 Motion Pictures among others (for their design rights) to sell film related merchandise used by actors in Bollywood movies.