Such is the influence of Bollywood stars that they are now even driving jewellery sales in India. Don’t believe it? Ask the guys at Flipkart & Amazon and they will answer in the affirmative.
And sensing good business opportunity here, major eCommerce sites in India now have a separate ‘Jewellery’ sub-category under ‘Fashion’, in order to generate more sales.
Bollywood, the Big Driver
Besides apparel, die-hard fans of Bollywood are now lapping up even ornaments that are worn by their favorite stars on the big screen.
Top jewelry merchants confirm that Bollywood stars hugely influence what shoppers buy.
Did you know that Rajasthani maang tikkas have been selling like hot cakes post the release of Salman Khan’s ‘Prem Ratan Dhan Payo’?
A similar trend was observed when Goliyon Ki Rasleela Ram-Leela was released. Chand baalis worn by Deepika Padukone saw a sharp rise in sales. Similarly, mace pendants worn by Salman Khan in Bajrangi Bhaijaan saw sharp rise in sales.
The same is being observed now, after Bajirao Mastani trailer released, the Marathi ‘nath’ is quickly flying off the shelves.
From Imitation to Real Jewels
Initially, most online sales were confined to artificial jewellery, however that’s no longer the case. With several big national and regional jewellery brands on board, and consumers becoming comfortable with onlin buying, the average basket size of precious jewellery is seeing significant increases.
Indian Jewellery giants, such as Malabar Gold, Tribhovandas Bhimji Zaveri, PN Gadgil, Mehrasons and PC Jewellers, as well as online players like Caratlane and Bluestone, are active players in the online jewellery market.
Popular Buying Seasons
The time of festivals is the best time for the sales of jewels.
Massive spike in sales is observed by merchants during Valentine’s Day, Akshaya Trithiya, Rakshabandhan and Dhanteras.
Popular gifting items that most customers buy on eCommerce sites include idol pendants, platinum bands and gold coins.
Bollywood stars will be more than happy with this development, because for them, it means more endorsement opportunities, this time for the big Jewellers.
Indian jewellers Go Online: Eye the Multi-billion e-Commerce Pie
India’s biggest diamond and gold jewelry retailers have taken to the internet in a big way and are expecting bumper online sales in the coming years.
The growth potential in this sector also convinced Ratan Tata, former chairman of the Tata Group, to invest in Bangalore-based online jewelry store BlueStone some time back.
Top jewelry companies like Gitanjali Gems are tying up with all the major online platforms and are looking for more tie-ups. Jewelers are tying up with Amazon.com Inc., Flipkart Online Services Pvt. and ebay Inc. after the government last year eased import curbs on gold bars and coins. The online retail market in India will be driven by free delivery and heavy discounting.
Bullion is bought in India during festivals and marriages as part of the bridal trousseau or gifted in the form of jewelry by relatives. Online stores are already selling jewelry such as solitaires, rings, earrings, pendants, bangles and bracelets.
Online shopping offers consumers the convenience to order stuff anytime and offline jewelers have realized the potential of e-commerce and the need to be present online. The online market allows companies to offer customers a wider choice of designs without actually keeping physical stocks.
The major driver for getting jewelry online is changing consumer behavior, especially of young Indian women, who are exposed to global trends and are increasingly shopping online.
In India, where many buy gold during festivals, its common for people to go their trusted family jewelers on auspicious days. Indian consumers prefer to touch and feel the jewelry before buying, but experts believe that the change in consumer behavior will happen quite fast. With the growing e-commerce market, will consumers take the online route to buy gold and other jewelry remains to be seen.
Numis Coin Jewelry Business Decoded
Numis is one of those companies that offers you the opportunity to earn a residual income, while establishing a potentially lucrative home-based business.
It’s an online marketing system that specializes in the coin industry.
The Numis Network consists of team members who sell Gold and Silver numismatic coins through network marketing. Network members also buy and collect coins to create, collect and preserve wealth.
All coins are certified and issued by various government mints. As collector coins, these products have greater value than simple bullion coins. In addition, their metal content, condition and collector demand helps determine overall value and price. Numis also has an array of flagship products, including the most popular coin in the world: the Silver American Eagle.
To join the Numis Network, you must first visit the company’s website. You can then view the compensation plans, instructional videos and online application. You can also contact customer service for any questions and concerns. As a new applicant, access to the Numis Success System is $75.00 plus shipping and tax. Your purchase includes a complete suite of marketing and numismatic tools. This includes the Numis Portfolio, Star Builder Training System and an e-commerce website. The package even includes your own website, which allows you to promote an extensive catalog of graded silver and gold coins.
A lead capture site, BBS system, and Office Business Center is featured to help you track sales, reports and compensation. In order to maintain all your online tools, a fee of $9.95 is also required per month.
Numis offers several ways to generate immediate and long-term residual income. As a sales associate, you can earn retail commission and customer sales bonuses. You will also have membership in the Silver Coin of the Month Club, where you can receive down-line bonuses if eligible. Associates may qualify as executives as well, with opportunities to earn $100 Fast Track Bonuses and $10 Fast Track Level Bonuses. Bonuses can also range from $100 up to $50,000, depending on the volume of business and income generated. To review Numis Compensation Plan and videos, simply visit the ‘Opportunity’ section on the company’s website.
In order to generate a substantial income, you must build a thriving and profitable Numis network. This includes buying, selling, collecting, and marketing rare coins. Executives and Associates can also recruit representatives to help market these products to potential clients and customers. As sponsored representatives, each member of your team helps secure bonuses through single and group sales. While there are different pay levels and ranks, the potential to earn unlimited income is certainly there. It simply depends on your time, dedication and commitment to success.
If you love rare coins and currency, this is something you could give a try. Numis products have brand validity, awareness, and are widely utilized and popular. With years of extensive marketing experience, the company is well known throughout the world. So if you are serious about pursuing a home based business, checkout their website or contact them for more information right away.