Ruling govt aggressively promotes two recent Bollywood films. Do we see a new trend?

India’s ruling party, the BJP, has been aggressively promoting two recently released Bollywood films “The Accidental Prime Minister” and “Uri” on its social media accounts.

With elections near by, opposition have been raking up things like Demonetisation & GST. However, these two Bollywood films shows BJP in a much better light.

While, Uri shows that the party is capable of taking bold decisions, “The Accidental Prime Minister” shows how the congress party looks for directions and commands from the the Gandhi family, despite having a Prime Minster, who is not from the Gandhi family.

BJP shared the trailer of the movie, “The Accidental Prime Minister” on their Twitter account. However, Twitter users mocked the party for the tweet and criticised it as an attempt to malign the Opposition.

However, there were some who justified the tweet.

“Can’t we extend our wishes for a film? Congress has been all for freedom, why is it questioning that freedom now?”, asks MP Rajyavardhan Singh Rathore.

The film is based on the book of the same name written by Sanjaya Baru. Baru was Manmohan Singh’s media adviser when the latter was the prime minister.

Right after the book was released, ex-PM Manmohan Singh had stated that the book was an attempt to misuse a privileged position to gain credibility for commercial gains.

The Accidental Prime Minister | Official Trailer

Read: When Bollywood took a stand against the government / political class

Another film that can help BJP in the elections is the film ‘Uri’, based on the surgical strikes. With the surgical strike as the the main story, it shows the government behind a transformed India (‘Naya Hindustan’).

Former deputy PM LK Advani with daughter Pratibha at a cinema to watch Uri: The Surgical Strike.

URI | Official Trailer

Read: Several Bollywood & Indian film Celebs in politics now

While Bollywood celebrities have always campaigned for political parties and walked rallies showing support for certain political parties, this could be a new trend – make films that become a channel for propaganda for political parties.

Also, its quite likely that the the Election Commission of India might take notice of this aspect and not allow such movies to release right before elections.